Privacy Policy for Black Lion Tours
Last Updated: [22.02.2025]
Welcome to Black Lion Tours. We are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information. This Privacy Policy applies to all visitors and users of our website. By using our Site, you consent to the practices described below.
1. Information We Collect
We may collect the following types of information:
a. Personal Information
-
Voluntary Submission: When you subscribe to our newsletter, contact us via forms, or leave comments, you may provide:
- Name
- Email address
- Any additional details you choose to share.
b. Non-Personal Information
Automated Data: We use tools like Google Analytics to collect:
- IP addresses
- Browser type/version
- Pages visited, time spent, and referral URLs
- Cookies and tracking technologies (see Section 4).
2. How We Use Your Information
We use collected information to:
- Provide, improve, and personalize our content and services.
- Respond to inquiries and communicate with you.
- Analyze traffic and user behavior to enhance the Site.
- Display relevant advertisements via Google AdSense (see Section 3).
- Comply with legal obligations.
3. Third-Party Services & Advertising
We partner with third-party vendors, including Google AdSense, to serve ads and analyze user activity.
Google AdSense
- Google AdSense uses cookies to serve personalized ads based on your browsing history.
- Third-party vendors, including Google, may use cookies to track interactions and display ads on our Site.
- You can opt out of personalized ads by visiting Google’s Ad Settings or the Network Advertising Initiative (NAI).
Other Third Parties
- Google Analytics: Tracks website traffic and user behavior (view Google’s Privacy Policy).
- Social Media Plugins: Embedded content (e.g., social media buttons) may collect data if you interact with them.
4. Cookies Policy
We use cookies and similar tracking technologies to enhance your experience on our Site, analyze traffic, and deliver personalized content and ads. This section explains how we use cookies and your choices regarding them.
What Are Cookies?
Cookies are small text files stored on your device (computer, phone, or tablet) when you visit our Site. They help us remember your preferences, improve performance, and deliver relevant advertising.
Types of Cookies We Use
Category | Purpose | Examples |
---|---|---|
Essential Cookies | Required for basic Site functionality (e.g., page navigation, security). | Session cookies to keep you logged in during browsing. |
Analytics Cookies | Collect anonymous data to analyze traffic and user behavior. | Google Analytics cookies (e.g., _ga , _gid ) to track page views and referral sources. |
Advertising Cookies | Used by third parties (e.g., Google AdSense) to deliver personalized ads. | Cookies to track ad performance and your interests (e.g., IDE for Google AdSense). |
Preference Cookies | Remember your settings (e.g., language, region). | Cookies that store your consent preferences or display preferences. |